DCBK Consulting
Founder, Marketing consultant

• Ever/Body - Leading luxury cosmetic dermatology provider of personalized aesthetic services with 12 national centers

  • Transformed digital & social into culturally relevant organic & paid channels, resulting in increases across all earned +38% reach, +53% engaged, +65% content posted, ranked from 3rd to 1st in competitive set within 3 months

  • Translated brand messaging into digital and social voice & style guide, distilled into copywriting of all social posts

  • Advised on influencer Reels and TikTok strategy to support new & existing center awareness, engagement, bookings

  • Created weekly and monthly reports to record growth, post mortem and learnings to inform ongoing work

• Acuworx - Individualized acupuncture & Traditional Chinese Medicine studio

  • Launched email, paid strategy & execution, onboarded & managed agency: Total visits +22% YOY

  • Created social & content strategy: Earned engagement rate +20%, views +120%, significant site traffic & calls

• Mocean - Integrative physical therapy and wellness center in NYC