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hi,

i am a strategic marketer, storyteller and community builder with global luxury, beauty, health & wellness and lifestyle experience.

experience

 

cooper’s hawk
vp of marketing

lead digital acquisition of largest wine club in the country, oversee digital and social for 50+ restaurants, launch two new restaurant concepts (esquire with rotating chefs tom colicchio, carla hall)

makeup by mario
senior director of marketing

launch new beauty brand, oversee global digital presence and media, paid and owned social, content development, influencer outreach and sephora digital marketing

equinox
global marketing director

oversee digital presence and media, social, influencer and content marketing for global clubs, launch new hotels (with nick knight, naomi campbell), retreats and precision run brands

 

john hardy
global director of digital &
social media

re-launch 40 year-old heritage luxury jewelry brand with focus on new digital, retail platforms within l catterton portfolio

conde nast
DETAILS senior social media editor

prioritize content and audience development across social channels, with 31%+ social traffic, 50%+ social engagement

tmm advisory, founder
marketing consultant

clients have included:
ugc integration: nike, journeys, cb2
content strategy: tumi, samsonite

content creation: highsnobiety, delta airlines, firefox, uniqlo, lab series, four seasons, intercontinental, sofitel

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diane von furstenberg
digital & social media manager

plan, execute first-ever google glass on runway and google shoppable hangouts on air

launch first fashion brand year-long ambassador program in celebration of 40 year anniversary

oversee all digital media, social, content and influencer marketing

attention
senior associate strategist

social agency supporting clients including:
neiman marcus, calvin klein, calvin klein beauty, david yurman, st. john knits, j brand, mac cosmetics, origins, estee lauder

demand media
digital editorial assistant

support editorial and marketing teams for ehow.com, travel.com, golf.com, livestrong.com

Current Location

brooklyn, ny